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The complications caused by metallic orthopaedic bone screws like stress-shielding effect, screw loosening, screw migration, higher density difference, painful reoperation and revision surgery for screw extraction can be overcome with the bioabsorbable bone screws. This study aims to use additive manufacturing (AM) technology to fabricate orthopaedic biodegradable cortical screws to reduce the bone-screw-related-complications.

The fused filament fabrication technology (FFFT)-based AM technique is used to fabricate orthopaedic cortical screws. The influence of various process parameters like infill pattern, infill percentage, layer height, wall thickness and different biological solutions were observed on the compressive strength and degradation behaviour of cortical screws.

The porous lattice structures in cortical screws using the rapid prototyping technique were found to be better as porous screws can enhance bone growth and accelerate the osseointegration process with sufficient mechanical strength. The compressive strength and degradation rate of the screw is highly dependent on process parameters used during the fabrication of the screw. The compressive strength of screw is inversely proportional to the degradation rate of the cortical screw.

The present study is focused on cortical screws. Further different orthopaedic screws can be modified with the use of different rapid prototyping techniques.

The use of rapid prototyping techniques for patient-specific bone screw designs is scantly reported. This study uses FFFT-based AM technique to fabricate various infill patterns and porosity of cortical screws to enhance the design of orthopaedic cortical screws.

The learning outcomes are as follows: understand the operating model of a not-for-profit organization; gain knowledge about the significance of an organizational structure to successfully run a not-for-profit organization; learn the socio-cultural implication of yog through BYS; and learn the applicability of growth and business expansion strategy in the case of a not-for-profit organization.

This case covers the innovative operating model of Bharatiya Yog Sansthan (BYS) – a not-for-profit organization which offers free service towards the society through yog. BYS was a not-for-profit organization that survived for long without accepting donation in any form. They had more than 3,500 Yog Centers in 21 States and 2 union territories in India and more than 60 Yog Centers in foreign countries. They were the only not-for-profit organization which had operated such a huge number of Yog Centers across the world. Des Raj became the face of BYS after the demise of the founder Mr. Prakash Lal. While adhering to the core principle of the founder, the list of challenges in front of Mr. Des Raj and other yog enthusiasts’ associated with BYS was long. There arise no questions regarding the level of commitment and dedication of Des Raj and his team. They had left no stone unturned to bring BYS into the lime light and perhaps this is the reason because of which BYS had stood for more than fifty years. On one part they were strictly against commercialization and on the other part, they wanted to reach every household. Was it truly challenging for them to reach people without spending money on promotion? Was it really difficult for a not-for-profit which survived without donation to establish it as a brand?

This case can be taught effectively to MBA/ BBA students as a part of Strategic Management and Entrepreneurship subject.

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CSS 11: Strategy.

The difficulties higher education institutions in developing countries face in finding adequate and relevant onsite student internship opportunities make a case for online internships. The purpose of this paper is to present an online internship model, developed over a two-year period, which challenged students to engage in learning-by-doing projects that addressed a key barrier in the implementation of ICT policies in public education, the paucity of audio-visual content in local languages.

The design of the model comprised the development of instructional videos by 340 interns, the evaluation of the videos by two interns and their testing by 31 interns through a field experiment using a between-subjects pre-test – post-test design in 54 schools. The process was repeated the following year with the field experiment replaced by the development of teaching manuals. The changes in reflective learning among 112 of the 119 interns who developed video content in this repeat round were assessed.

The field experiment found that the intern-developed videos improved Mathematics and Science scores among school students but not the attitudes to these subjects. Participation in online internships improved reflective learning.

The evaluation of change in reflective learning is based on self-reported measures.

The online internship model presented in the paper can address concerns related to inadequate internship opportunities, while addressing gaps in public policy implementation by systems such as education, health and rural development.

The paper outlines the design of an online student internship model and a methodology for implementing it. The study indicates the feasibility of a low-cost, large-scale online model of internship.

Risk management in supply chain (SC) is not an easy task due to different uncertainty and intricacy. Management of risk is necessary for smooth operation of SC. The purpose of this paper is to demonstrate multi-criteria decision-making (MCDM) approaches to select the best SC which has minimum risks.

In proposed methodologies different steps, i.e. goal, risk attributes, risk sub-attributes and alternatives are identified for the selection of best SC using analytical network process which is being followed by the Multi-Objective Optimization by Rational Analysis method.

Findings of this paper are highly valuable for Indian manufacturing industries for risk management in SC. It helps the researchers and managers to deal with different types of uncertainty and risks associated with SC.

This research is limited only for risk management in SC. Other issues in SC can be analyzed and further extended by other MCDM approaches.

This paper identified the different risks in SC and a systematic way to find out the best SC which helps the researchers and managers in risk mitigation.

A varied amalgamation of diverse people and ecosystems, India, since its traditions inherits a collective based governance concept, otherwise colloquially known as Panchayat. A Panchayat is fundamentally a group of few wise men in a village, who would periodically meet to take decisions on any issue of local concern or conflict. Although, similar collective decision-making mechanisms would exist in other forms in other parts of the globe too, but what make Panchayats unique in the country, or one can say the whole sub-continent here, is the avenue for a direct participation by the people. The individuals in a village would quintessentially elect five wise men within their community, thus in a way leading to their own responsibility towards the decisions affecting them. On similar lines of collectiveness transgresses the term Pani Panchayat. Pani is the commonly used Indian vernacular for “water.” With more than two-thirds of the country's population directly dependent on water for livelihoods through agriculture, and therefore in the economy, due emphasis has been given to water for agriculture in implementation of its policies. However, water's role in drinking and sanitation, industrial needs, and environment has been submitted to improvidence.

This paper aims to develop and validate a cashless transaction adoption model (CTAM) that integrates all essential elements to investigate the adoption of “cashless transactions (CLT)”.

The researchers surveyed 375 respondents from each of Bengaluru’s eight zones in India. In addition, using the respondents’ replies, a “partial least squares-based structural equation modelling (PLS-SEM)” technique was used to analyse the relationship between the components.

The results of CTAM reveal that 12 independent variables explain 84.7% of the variation in behavioural intention to adopt CLT. In addition, performance expectancy is the strongest predictor of users’ intentions to embrace CLT, followed by perceptions of the economy’s security and economic offence reduction, social influence, perceived trustworthiness, the expected level of effort and innovativeness. Furthermore, in terms of impediments, perceived risk and cost are the negative influence factors that affect behavioural intention to adopt CLT.

The research successfully developed and validated a comprehensive CTAM that integrates essential elements to investigate the adoption of CLT. Consequently, this research, for the first time, elucidates the precise role of “Perceived Economic Offense Reduction (PEOR)”, “Perceived Economic Benefit (PEB)” and “Perceived Economy’s Security (PES)” in influencing individuals’ behavioural intentions towards adopting CLT. Accordingly, this CTAM offers a more in-depth explanation than any other research for understanding why individuals embrace CLT systems.

This study examines the empirical relationship between four broad antecedents of brand equity (branding strategy, brand structure, brand positioning and target market) and two separate dimensions of revenue premium: price premium and volume premium. Our modeling framework aims to explain how different antecedents of brand equity influence the realized velocity and margin of branded product sales, key drivers of operating cash flow. Our generalizable empirical analyses are based on a representative dataset of over 6,500 brands, across 200 consumer-packaged goods categories, spanning three years. We find that only 20% of brands command revenue premiums, for which volume premiums are the critical determinant. Branding strategies and brand structure primarily impact volume premium. In contrast, brand positioning has little effect. Target market substantially affects both premiums. Overall, these four elements account for 73% and 69% of the explained variations in price and volume premiums, respectively. This study provides generalizable, important, and novel insights for the theory and practice of brand management regarding price positioning and extending brands into new categories.

“Fake news” or misinformation sharing using social media sites into public discourse or politics has increased dramatically, over the last few years, especially in the current COVID-19 pandemic causing concern. However, this phenomenon is inadequately researched. This study examines fake news sharing with the lens of stimulus-organism-response (SOR) theory, uses and gratification theory (UGT) and big five personality traits (BFPT) theory to understand the motivations for sharing fake news and the personality traits that do so. The stimuli in the model comprise gratifications (pass time, entertainment, socialization, information sharing and information seeking) and personality traits (agreeableness, conscientiousness, extraversion, openness and neuroticism). The feeling of authenticating or instantly sharing news is the organism leading to sharing fake news, which forms the response in the study.

The conceptual model was tested by the data collected from a sample of 221 social media users in India. The data were analyzed with partial least squares structural equation modeling to determine the effects of UGT and personality traits on fake news sharing. The moderating role of the platform WhatsApp or Facebook was studied.

The results suggest that pass time, information sharing and socialization gratifications lead to instant sharing news on social media platforms. Individuals who exhibit extraversion, neuroticism and openness share news on social media platforms instantly. In contrast, agreeableness and conscientiousness personality traits lead to authentication news before sharing on the social media platform.

This study contributes to social media literature by identifying the user gratifications and personality traits that lead to sharing fake news on social media platforms. Furthermore, the study also sheds light on the moderating influence of the choice of the social media platform for fake news sharing.

This study aims to examine the implementation of agile practices in Industry 4.0 to assess the financial performance measurements of manufacturing firms. It also investigates the relationship between supply chain performance and financial performance.

The study is based on an experimental research design by collecting data from 329 responses from key officials of manufacturing firms. The analyses are carried out to explore this modern concept with the help of the SPSS program, which is used to conduct a confirmatory factor and reliability analysis and Smart-partial least square (PLS) version 4.0 with structural equation modeling.

This research demonstrates the positive effect agile supply chain strategies in Industry 4.0 may have on manufacturing companies' financial performance as a whole. Everything throughout the supply chain in Industry 4.0, from the manufacturers to the end users, is taken into account as a potential performance booster. The values obtained from the model's study show that it is both dependable and effective, surpassing the threshold for such claims. The research is supported by factors like customer involvement (CUS), continuous improvement (CI), integration (INT), modularity (MOD), management style (MS) and supplier involvement (SI) but is undermined by factors including postponement (PPT).

According to the findings of the study, Industry 4.0 firms' financial performance and overall competitiveness are significantly improved when their supply chains are more agile. A more agile supply chain helps businesses to more rapidly adapt to shifts in consumer demand, shorten the amount of time it takes to produce a product, enhance product quality and boost customer happiness. As a consequence of this, there will be an increase in revenue, an improvement in profitability and continued sustainable growth.

There are literary works available on agile practices in various fields, but the current study outlines the need to understand how supply chains perform financially under the mediating effect of agile supply chains in Industry 4.0 which contribute most to the organization's success. The study will aid companies in understanding how agile practices will further the overall performance of the organization financially.

The case deals with Arihant Retail, a family business firms located at Chennai in Tamil Nadu, India. It is a small scale firm, with a turnover of ‘340 million in 2009–10. Mr. Vishal Surana, the young Chief Executive of Arihant, dreams of making this into a ‘3 billion store by 2015. He has a concept named “Hot Male”, a chain of stores stocking trendy fashionwear targeted at the “funky” young generation belonging to the SEC (Socio Economic Classification) “B” group. He is excited about it, and thinks he can build a whole new concept and grow based mainly on these “Hot Male” stores. Being a family firm, however, he has to take into consideration the views of his family members (they do not seem to interfere in any way) and family friends of long standing, who have their own views. The case outlines the broad options available to Vishal taking into account the business logic, the family logic, and the top management aspirations.